'Cookie Run: Kingdom' Beyond the domestic market, Japan, USA, Europe ... Major Market

[Data provided: Devs Sisters]

\ - Devs Sisters, the United States as the beginning of Japan, as a starting United States, Europe, Major Market Full Full

** \ - Promotion of large-scale campaigns for the formation of the Japanese voice and character intensively from the end of Japan,

\ - October The main target and fandom of the main target and fandom is more intensive and efficient to secure the strategy

\ - In Europe, Com2us and close cooperation with Local service support and marketing deployment

- Global launches Global expansion, of course, IP will be wide as the western part of the IP of IP

Devs Sisters announced on September, as Japan, Europe, and the Major Market to Major Market to Europe, starting in Japan, today (9th).

Since its launch on January 21, the Korea Cookie Run, Thailand, and Hong Kong, etc. <Cookie Run: Kingdom, and Hong Kong, etc. This second half will be a major game market to greatly expand the influence and performance of the game.

Beginning a large-scale local marketing in Japan, September

First of all, we will conduct a large local campaign for the formation of the reputation of from Japan to Japan. As a result of the popularity of the voice actor, it also shows the various marketing contents that the voice of the famous hypertrophy based voice content is applied to the game.

In addition, reflecting the cultural characteristics of interest and understanding of the character, Cookie Run: Kingdom and the cute cookies and public relations activities focused on their story and relationship. I have already introduced cookies on the Japanese official SNS channel of brave cookies since June, and I have been shared various forms. In addition, we will pursue collaboration with Japanese famous IP and will capture the gaze of Japanese users in and out of the game.

Expansion of user in the US, Voice content from October

In North America, it is a more intensive and efficient user secure strategy from October to clear targeting. From the gamers of RPG and Decoration genres to animation and comics preferences, voice, and influenza fan layers, to increase accessibility and topic to concentrated targets.

DEV Sisters has participated in the influer of the Cookie's voice at the time of the course of the Cookie's voice. It serves a variety of videos related to influenza through YouTube and SNS, and a user participating content, etc., and plans to expand the user layer on the center of the fandom.

Recently, the X Roblock Creative Challenge is being held through USA, and the 'brave cookie' sticker is trended by the GIF image file search platform, and the 'brave cookie' sticker is tried and the query of cookie run content In the two months, we are building awareness in the US market, including over 750 million guns.

In addition, This year, the Global Mobile Game Professional Media is the best mobile game, and it was confirmed that it is likely to succeed in 2021 mobile game TOP 25, which is selected for the mobile game Top 25.

The Company adds intensive marketing than in October, which will be able to increase the influence in the US market a bigger level.

With the collaboration with Com2us, it is a 2022 to the European market.

In addition, we signed a strategic work agreement with Com2us for local service support and marketing in Europe, and also to Germany and France, and to the assumption of 24 countries.

The two companies have analyzed the marketability based on the recent European indicators of , and it is judged that it is not enough to have a lot of reality. As a <Cookie Run: Kingdom, German and French, German and French, reflecting the local game content and voice voice, and decided to help live service support and marketing, community operations, and user correspondence, and so on through the Com2us European corporation. did.

It will be a large-scale campaign for full-fledged European assumptions in the early 2022, which is completed in the ready to localization.

Devs Sisters expects the original cookie character, casual and RPG to be a balanced game, an interesting and vast world view, which is a robust He said.

This is the first to enhance the launch of the , and then to expand the launch of the , and then to create a chance to become a western area, I said the aspiration.